Google Tag Manager and a story of going from WordPress zero to VIP

03 Sep'19
Google Tag Manager and a story of going from WordPress zero to VIP

This month we have two great speakers lined up to ease you into autumn. Zach will be giving us an introduction to Google Tag Manager (GTM) and Ian will be joining us to share his experiences of using WordPress for the first time.

1. Beginners GTM: adding events to your Analytics

– Zach Goldie

Skill Level: Beginners

This will be a gentle introduction to Google Tag Manager, showing how to use it to add information to Google Analytics. GTM allows you to easily track interactions such as:

– Form submissions
– mailto: link clicks
– Video plays
– Slider interactions

Once you have added GTM your site, you can track all this (and more!) without having to add anything into your site’s code – no hard coding required.

About Zach

I run conversion optimisation tests. The first step is always to set up the data collection, something that’s lacking on many sites.


2. From Zero to VIP: a story of experienced developers using WordPress for the first time

– Ian Jenkins

Skill level: Beginner

A little over a year ago we found ourselves pitching for a large scale, enterprise, e-commerce platform. What we weren’t expecting, was that months after that pitching session was to be deep in the world of WordPress and WooCommerce… but that’s exactly what happened!

We had never worked with WordPress or WooCommerce before but here we were faced with a large build with Automattic VIP as our partner.

In this talk I’ll go in to detail as to how we ended up in this situation, how we levelled up our WordPress knowledge, what it’s like working on the VIP platform, as well as an objective view on both WordPress and WooCommerce.

Things we’ll cover…

* Working with WordPress for the first time
* Working on the VIP platform
* Things we struggled with
* Things we really liked
* Comparisons with other ecosystems that we’ve encountered
* Our introduction to the WordPress community

About Ian

I’m a Principal Developer at Box UK, an agile software agency based in Cardiff. Typically I’ve worked on enterprise software solutions using an array of technologies but much of my recent work has been using the PHP framework Symfony.



🍴 We provide a free healthy buffet, that appeals to those with a wide range of dietary requirements (veggie, vegan, gluten-free and lactose free) thanks to our generous sponsors, and Atomic Smash.

🍻 There is a well-stocked and licensed bar at the venue, so please feel free to buy a drink to enjoy at our event. If you would like water, think of the environment 🌍 and bring a bottle πŸ™‚

Located in the heart of Bristol, just on the edge of Bristol Bridge, our venue Runway East is easy to get to.

πŸš‚ From Bristol Temple Meads it is a 10 minute (flat!) walk

🚘 For those in the car, there are pay and display spaces right outside the venue on Redcliff Street at a cost of around Β£3 for the evening. Alternatively there is an NCP on Queen Charlotte Street (five minute walk) costing a fixed Β£4.50 for the evening (5pm – 2am).

🚲 If you’re on a bike, there are plenty of bike stands just across the road on the other side of Victoria Street.

⌚Please arrive from 6.30pm. You will be greeted by our friendly and knowledgeable volunteers who will give you your name badge and get settled in. Talks start around 7pm so there’s plenty of time to meet our other members.

Before the talks, we usually do a few updates about what’s happening in the local and national WordPress community and members are welcome to add their own updates.

After the first talk we take a break and then have our second talk. Following that if you want to stick around for more chat you are welcome to. The talks usually finish around 9.15pm (ish) and we aim to leave by 9.45pm (ish).

*If you find you can no longer make this meeting please do change your RSVP. As we provide food for these events it is helpful for us to know what number to cater for and of course to ensure that the waitlist is kept as short as possible. Thanks.

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